As part of a continuing initiative to expand its local presence across the U.S., SnapAV has acquired CustomPlus Distributing, a leading regional distributor on the West Coast. CustomPlus operates branches in Seattle, Portland, Sacramento, San Jose, and Los Angeles, all of which offer a robust product selection and specialize in personalized sales support.

The acquisition of Custom Plus increases SnapAV's ability to deliver coast-to-coast coverage and reaffirms their commitment to bringing more local options to dealers across the country. In the near future, dealers will be able to purchase SnapAV products alongside the existing product lineup at Custom Plus locations. SnapAV and its local distribution centers (Allnet, Volutone, and MRI) will continue to operate as usual, providing their current product portfolio and best-in-class service and support.

We've heard tremendous feedback from dealers who love the convenience and wealth of options that our local distribution centers provide, said John Heyman, SnapAV CEO. Our expansion into local markets gives us opportunities to serve our customers in entirely new ways with exceptional in-person service and hands-on training from industry experts.

Continued Heyman, "Providing a true one-stop shop for our customers is a key piece in our ongoing dedication to making dealers lives easier and their businesses more profitable."

Custom Plus will retain its name, team, brands, and policies going forward.Current Custom Plus President Bob Oliver will continue to oversee Custom Plusand Oliver Marketing. Vice President Mike Munger will focus on Custom Plus HomeElectronics Sales and Operations. 

"We're excited to join a company that's aspassionate as we are about going above and beyond to serve custom integrators, said Munger. "It's an honor to be a part of the SnapAV family, and we know that this partnership will have a positive impact on our dealers and on the industry as a whole."

"Both SnapAV and Custom Plus dealers will receive communication in the coming weeks regarding further details. Everything we do at SnapAV is guided by our mission of doing more for our customers," concluded Heyman. "We can't wait to see the positive influence this expansion has for our dealers on the West Coast."