X4 brings powerful system improvements for your customers and we've created resources to help you prepare, spread the word and drive upgrades. 

Marketing Campaigns 

• X4 Awareness Campaign (starts May 20): Control4-led emails, in-app messages, and social posts to introduce customers to X4. ?
• Optional X4 Upgrade Campaign (starts June 3): Control4 will send personalized upgrade emails to select customers on your behalf. Opt-in by May 23 to participate.

More Tools to Support You 

• X4 Dealer Tools: Guides to help you build a rollout plan, prep customer systems, set up your showroom, and train your team.?
• Hardware Upgrade Program: Hardware discounts to support upgrades to the latest Control4 experience. Coming soon!
• Marketing Toolkits: Prewritten emails, social posts, and customer-facing assets to drive upgrades.

We're excited about what X4 has to offer you and your customers. Visit the X4 landing page to learn more and get started.

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